Having a strong online presence is crucial for your marketing strategy, no matter what is the size of your business or what are you offering on the market.
But how to Find a tool that suits the exact needs of your business and team?
Below you can find the 10 best Management tools for small businesses in 2020
Unless you’re a seasoned web professional, the idea of building your site can be a little overwhelming.
Luckily, you don’t need a big marketing budget or HTML know-how to get a great business website up and running. There are many easy options to use for small business owners:
WordPress is an online, open-source website creation tool written in PHP. It does have a slight learning curve, but it’s one of the easiest and powerful blogging and website content management system (or CMS). This choice allows you to use thousands of pre-designed themes and plugins to update your website with blogs and stories.
It’s a simple, flexible tool that enables you to create different types of content, from e-commerce to business and portfolio websites for free!
2. WP Website Builder
WP Page Builder is a free drag and drops a WordPress page builder to create websites easily. Whether you’re an experienced developer or just a beginner, you can build stunning websites independently with this tool
You have over 200 customizable starter sites to choose from. In addition to real-time SEO recommendations, so you would be able to design, add content and edit and know where to make and see where you can make SEO improvements
WordPress comes with many budget-friendly pricing options. You can get started now with Tudiohost and WP Website Builder and create your own website!
In an online world filled with stylish shops and stores, your business needs the best e-commerce software it can get. Choosing the right software for you will help make a real impression – and lots of money too.
WooCommerce is a free plugin, or functional extension, for WordPress. It has been downloaded over thirteen million times and operates over 37% of all online stores. When installed into a WordPress website, WooCommerce adds in basic product management, order processing, and shopping cart functionality.
WooCommerce can create a basic online store and sell a variety of products and services that include physical goods, digital goods, affiliate transactions, and ongoing memberships.
The core software can manage essential e-commerce features like international customers, inventory management, sales tax management, shipping cost calculations, and coupons.
Shopify is a subscription to a software service that offers you to create a website and use their shopping cart solution to sell, ship, and manage your products. Using their service, you can get access to easy to use admin panel where you can add products, process orders and enter store data.
You can always rely on Shopify’s solid performance to improve your business’ efficiency so that you can invest more time and money into making it grow, add extensions, make ads, and use many functionalities such as social media, shipping, and accounting.
On top of all that you can benefit also from the provided support, tutorials and guides. Isn’t it great?
Indeed, social media is one of the best ways to connect with people who already love your brand. It’s also important for reaching those who haven’t heard of your business yet.
Hootsuite is a social media management tool that allows users to schedule and post updates to any page or profile for Facebook, Twitter, LinkedIn, Instagram, WordPress, and other platforms from one place—the HootSuite dashboard. When you sign up, you are essentially given a dashboard with tabs organizing all the social profiles you connect to HootSuite
So when it comes to managing several profiles at once, HootSuite can be a big help.
Users can implement and analyze marketing campaigns across all social profiles without needing to sign in to each social network individually. For premium accounts, users get advanced features for social analytics, audience engagement, team collaboration, and security.
Buffer is a social media management platform for small to midsize businesses that help users publish content, engage clients and analyze their social media performance. It integrates with Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. You can customize your Social media posts for each platform and then it will be sent out to all platforms at once.
Buffer is super easy to use, which is partly why it’s so popular. When you connect a social network to Buffer, you can start composing new posts to add to your post queue.
Your post queue is where all your scheduled posts live as they wait to be posted. Posting times are set up by default in your settings tab, which have been optimized for certain peak engagement times of the day (however you are free to customize these posting times any way you want).
Buffer also provides advanced analytics to track social media performance and see weekly or monthly results. Analytics data
If you’ re looking for an All-in-one publishing solution. Everypost is the easiest and most convenient app to schedule, customize, and post content on popular social media platforms such as Twitter, Google+, Facebook, Tumblr, LinkedIn, and others.
Everypost isn’t just limited to interacting social networks. It also comes with pre-installed support for extracting videos from YouTube, audio from Grooveshark, and images from Flickr with a sleek and easy dashboard that allows you to search for content and analyze your campaigns.
In the ever-changing digital-world, as a small business owner, you should know that having a website is a necessary part of your marketing strategy. You also know that there is so much more you can do to amp up your business.
HubSpot is an all-in-one marketing software used by marketers, designers, and developers across the world. That helps you:
– Manage and update website content
– Create specialized landing pages
– Schedule social media posts
– Generate more traffic to their website
– Set up automatic marketing workflows
– Enhance search engine optimization (SEO)
The software also generates reports on your website analytics to help you make more well-informed decisions on your content and SEO strategies, which are useful in determining your ROI.
The HubSpot WordPress plugin is simple to use and plays nicely with other tools such as Shopify.
9. Google Analytics
Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. The tool allows you to track websites, blogs, and social networks. Also, it puts at your disposal predetermined and customizable reports. It works on elements as varied and vital as Number of visits, Their duration, Sources of traffic, Visited pages……
But what makes Analytics a complete tool is that it is compatible with the rest of Google’s tools. So it’s possible to combine Analytics with Google Ads, Blogger or YouTube. All Google tools in which visits and traffic are counted can be mixed and complemented with Google Analytics. Besides, there are different attractive resources for Analytics available in Google Chrome. You can play with them too.
10. Yoast SEO
When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have.
Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible. You can use it to add custom post title, meta description, and meta keyword for Your posts, pages, and taxonomies (tag, category, etc).
It notifies search engines automatically once your content is published. When writing the meta information, the WordPress SEO plugin shows you a Google search result snippet preview, so you can see exactly how your content will look when someone searches for it in Google.
There is plenty of tools that can help you connect with your customers, manage your online presence and reinforce your brand. But if you do not need to use all of them in the beginning, especially if you just created your website. We recommend to use WordPress and Tudiohost to create and boost your site quickly, then you can invest and add other options.